$1250.0 Buy It Now or Best Offer
free,30-Day Returns
Seller Store internet-marketing-mastery
(3455) 100.0%,
Location: Murphy, North Carolina
Ships to: US,
Item: 225499416259
Restocking Fee:No
Return shipping will be paid by:Buyer
All returns accepted:Returns Accepted
Item must be returned within:30 Days
Refund will be given as:Money Back
Book Title:BREAKTHROUGH ADVERTISING: HOW TO WRITE ADS THAT…
Signed:No
Ex Libris:No
Narrative Type:Nonfiction
Original Language:English
Publisher:BOARDROOM BOOKS
Intended Audience:Adults
Inscribed:No
Edition:Limited Edition
Vintage:Yes
Personalize:No
Publication Year:1984
Format:Hardcover
Language:English
Author:Eugene M. Schwartz
Personalized:No
Features:Reprint
Genre:Business & Economics
Country/Region of Manufacture:United States
Topic:Advertising & Promotion
Number of Pages:236 Pages
About Breakthrough AdvertisingFrom the desk of Eugene Schwartz, 1984 Breakthrough Advertising was first published in 1966—what seems to be three lifetimes ago. It was put out by Prentice-Hall, a marvelous house; it sold only a few thousand copies. But since it was published I have had people coming to me regularly to tell me that they directly credit reading this book with their making millions of dollars. This is amazing enough, but even more remarkable is the fact that—when I look back on it—not a single one of these people was a copywriter. Here is a book that is called Breakthrough Advertising…and yet was used by men and women who were not in the business of advertising at all, to make more money than most of us ever dream of accumulating. How did this happen? Why was a publisher, a financier, a manufacturer of novelties, able to make so very much money with a book that is about putting sentences together? (The financier told me that, within one year after obtaining the book, he had raised his net worth from $100,000 to $10 million). Are the sentences contained in these pages actually that powerful? Can they change the fortunes of men so radically? Are they far more universally adaptable than I had first thought…so they are no longer about advertising products, but literally about opening whole new markets for them? Therefore, eighteen years later, when Boardroom Books asked me to republish this text, I had to study it again, with the fresh eyes of a person who had not read it in all that time, to see what was the real content of my book, and its real effect on its readers. My Red-Faced Shame – I Discovered The SECRET To Breakthrough Advertising 18 Years After I Wrote ItI did. I discovered the secret. And I am using this introduction now to admit my red-faced shame. What I had thought I had written those many years ago was a book on advertising; what I actually put down on these pages was an entirely different book, on a far broader theme. There is a way to develop an entirely new market for a new or an old product. That way involves a certain number of clearly-defined steps. And in this book I show you every single one of those steps. As you may know, all of us—no matter what official designation we give the industry we do business in—are actually, on a deeper level, in exactly the same profession. We are all simply creating or exploiting markets for our products. When the market is born, our business is simultaneously given birth. When it grows, so does our share of it. When it is mature, our sales charts develop their first aches and pains. And at that point, if we can develop a fresh new market for that old product, it is exactly as if we achieved the Faustian dream, and enabled that product to drink from the proverbial “Fountain of Youth.” We are all primarily conceptual midwives, helping give birth to new markets for our products. All the other functions we, or our business, perform—the manufacturing, distribution, service, financing, and all the rest—are simply adjuncts to this vital central process. We are, in a single phrase, “Market-Makers.” We sense each new market in its turn. We test and evaluate its size and scope. We gauge its true potential financial strength, and then we focus all the people, all the money and all the desire that makes it up on one ultimate object: our own product. Most of the time, the market exists before our product, and we simply tap its present strength. But, in this era of constant change, we ourselves may help give it its first viable financial form. We may sense that people want computers in their homes as well as their offices…or want to walk around all day with music plugged into their ears…or would like to spend three air-conditioned hours in a faraway galaxy, battling with light-swords against evil and tyranny. Making a market, then, is not, as I thought when I originally wrote this book, simply a matter of making an ad. It is also the making of a product. And it is the making of a conduit through which that product can be obtained by the people whom you have made desire it more than an equivalent sum of their money. Find Your Dream Market AndCreate A Feeding FrenzyThis book outwardly talks about the sentences that make up the primary appeal of that product to that market. But its true and deeper message is found when it is interpreted as a market-diviner, and a market-intensifier. In other words, its message will show you how to find your “dream” market, and how to drive it into a national “feeding frenzy.” And I have also made an equally important discovery upon reviewing this book since it was first published. The examples in its pages have grown slightly older, but the principles that these examples manifest are timeless. For example, if I were writing this book today, its examples would show more appreciation of feminism, environmental awareness, health and fitness striving—even the blessed sexual revolution. They would be more open and more frank than they could have been then. All this is for the good—but this book is not about reviewing today’s ads, but creating from scratch tomorrow’s winners! This book is about avoiding the need for copying or imitating any other product or advertisement. So today’s examples are as “outdated” as those of two decades ago. This book is about what-happens-next, and the fundamental rules of making a fortune out of slightly redirecting that tomorrow. You see, people don’t change; only the direction of their desires do. They cannot be made to want anything, nor is it necessary to create want. All that is necessary is to be able to channel those wants into the proper products that offer legitimate satisfaction for them. It takes ten million…fifteen million…twenty-five million…fifty million…one hundred and fifty million people…to create a vast market for your goods. But it takes only one slip of paper—or its recitation by a series of salesmen—to direct all those millions of people to your stores, or your catalogs, or your wholesalers. Not one single thing has changed in that regard since I wrote this book. Nor will it even alter in the slightest. So this book is not about building better mousetraps. It is, however, about building larger mice, and then building terrifying fear of them in your customers. In other words, it is about helping to shape the largest and strongest market possible, and then intensifying that market’s reaction to its basic need or problem, and to the “exclusive” solution you have to offer it. Ask Rodale Press—for whom I sold over twenty million dollars of a single book, The Practical Encyclopedia of Natural Healing. Ask the publisher of this book, Boardroom Reports, Inc.—who started out with $3,500 in total working capital, and who will probably do more than 25 million dollars in gross volume next year, with I am proud to say at least a little bit of assistance from me. Even the seventeen businesses I’ve started or helped start…(Twenty-five percent of just one of them was sold for close to a million dollars in one day.) These principles work. They discover markets. They build markets. They intensify markets. They revitalize markets. They perform, in sum, the invaluable function of giving you customers for the products you want or have to sell. And that’s what we all need, isn’t it? Customers. This, therefore, is a book full of customers—for your products. It Is Really Nothing Else.Just Customers, By The Millions.Eighteen years have passed. Three lifetimes. They’ve been good years, and good lives. I hadn’t read the book since then, but some hidden part of me had remembered it, and I think it’s worth your reading now. If you agree with me, why not write and tell me so. I have several millionaires, and multimillionaires, to my credit now. I’d like to make the next one YOU. Please help me. Gene Schwartz1984
Frequently Asked Questions About RARE & WAY OOP 1984 EDITION CLASSIC BREAKTHROUGH ADVERTISING EUGENE SCHWARTZ in My Website
rentazoresflores.com is the best online shopping platform where you can buy RARE & WAY OOP 1984 EDITION CLASSIC BREAKTHROUGH ADVERTISING EUGENE SCHWARTZ from renowned brand(s). rentazoresflores.com delivers the most unique and largest selection of products from across the world especially from the US, UK and India at best prices and the fastest delivery time.
What are the best-selling RARE & WAY OOP 1984 EDITION CLASSIC BREAKTHROUGH ADVERTISING EUGENE SCHWARTZ on rentazoresflores.com?
rentazoresflores.com helps you to shop online and delivers Nba to your doorstep. The best-selling Nba on rentazoresflores.com are: NWT Mens LEBRON JAMES Lakers NBA 8” Micro-Mesh Basketball SHORTS-YELLOW-MEDIUM M Nike NBA Los Angeles Lakers City Edition Mens M Hoodie Pullover Fleece White $70 NEW Tervis NBA Boston Celtics Stainless Steel Tumbler 20 ounces RARE Hot/Cold $350 NEW Nike x Ambush NBA Jacket Lakers Jacket Size S Small Women DB1617-121 NEW MICHAEL JORDAN #23 YOUTH L CHICAGO BULLS 1997 NBA JERSEY BASKETBALL Tatum Los Angeles Lakers NBA Basketball Sticker Decal S93 2023-24 Panini Optic NBA Basketball Inserts Complete Your Set Pick Your Card 2021-22 Panini Select BLUE RETAIL BASE Complete Your Set You Pick NBA Card 1-100 NBA Flag 3×5 Banner 2023-24 PANINI NBA 🕸 HAUNTED HOOPS BASE SET (1-200) – YOU PICK 75% OFF New York Knicks Beanie Boys One Size Blue Basketball Winter Hat NBA Orange New Dallas Mavericks YOUTH UnderArmour Performance Tee – New With Tags! Adidas NBA Men’s Athletic 3 Stripe Fusion Blank Jersey, Color Options Milwaukee Basketball Team Buckss Hawaiian Button Down Shirt Unisex Adults S-5XL Luka Doncic #77 BP Dallas MAvericks shirt Sizes Youth-6XL! Fast Ship!! Boston Globe Boston Celtics Championship Tatum Jordan Promo Newspaper 6/21/24 2 PCS Houston Rockets Championship Ring, 🇺🇸 SHIP BACK TO BACK 1994/95 Reversible NBA Team Mascots Bracelet Stretch Bracelet NBA Wristband NEW Steph Curry #30 Youth M Golden State Warriors JERSEY NBA BASKETBALL Edwards MENENDEZ BROTHERS ROOKIE CARD – MARK JACKSON 1990-91 Hoops Basketball Card #205 [924432-020] Mens Air Jordan NBA Golden State Warriors Curry 2018 All Star Tee Oklahoma City Thunder NBA Logo Pin 2024 NBA Finals Champions Boston Celtics 3.25″ x 3.75″ Waterproof Vinyl Sticker Utah Jazz Bella + Canvas Sweatshirt Men’s Dark Gray New Portland Trailblazers MAGNET SCHEDULE 2024-2025 Blazers SGA 2021-22 NBA Hoops Basketball (#1-250) -||- Pick Your Card & Complete Your Set! Jaylen Brown (Boston Celtics) 2024 NBA Champs Bobblehead by FOCO 2024 NBA TEENYMATES COLLECTIBLE ADVENT CALENDAR 24 FIGURES COURT PUZZLE + SANTA! NBA Mitchell & Ness Chicago Bulls Adjustable Snapback Cap Hat NWT $32 Red/Gray Boston Celtics 2024 Jayson Tatum Champion Ring Size 9/11/13 New Era Memphis Grizzlies NBA 59 fifty fitted black hat cap CHICAGO BULLS – CHAMPIONS – LAPEL/HAT PIN – BRAND NEW – NBA-PN-1064-10 GOLDEN STATE WARRIORS STRENGTH IN NUMBERS 2019 PLAYOFFS BLACK NIKE MENS TSHIRT ! New Era 9Fifty Men Women Cap Team Boston Celtics Black Snapback Adjustable Hat Nike Cleveland Cavaliers NBA Basketball Calf Socks Mens 2XL Single Pair Philadelphia 76ers Sixers Shirt Red Phila Unite Playoff Size LARGE SGA Denver Nuggets NBA Basketball 4.5″ x 3″ Logo Sticker (with TM) NWT 76ers James Harden #1 throwback jersey Adult Size S, M, L, XL, 2XL Available Men’s New Era Purple Classic Charlotte Hornets NBA Basketball 59FIFTY Fitted Hat Nwot Men’s Clay THOMPSON Home Blue Jersey Sz M Boston Celtics NBA UNK Women’s SzM Green Short Sleeve V-Neck T-Shirt NWT 8×10 Photo JALEN BRUNSON New York Knicks NBA Basketball All-Star SLAM LA Los Angeles Lakers Go Team One Size Fits Most Purple Gold Lebron AD Socks NBA Nike NBA Lakers Purple Player Issued Calf High Practice Game Socks Size L 8-12 Golden State Warriors Nike Golf Dri-Fit Polo Men’s Dark Blue New Victor Wembanyama Sports Illustrated 2024-25 San Antonio Spurs 8×10 NBA Photo Zipway NBA Men’s New Orleans Pelicans Hoop T-Shirt, Black NBA Oklahoma City Thunder 3D COLOR ALUMINUM AUTO EMBLEM basketball 2024 NBA Finals Patch Embroidered Rare Green Boston Celtics Golden State Warriors 2022 NBA FINALS CHAMPIONS 4″ x 3.25″ Vinyl Sticker New Sacramento Kings Womens Sizes M-L-XL Black Velvet Jacket Hoodie by Touch Adidas NBA Toddler Miami Heat Team Athletic Shorts, Red Outerstuff Cleveland Cavaliers NBA Boys Youth (8-20) Free Throw Shorts, Maroon Lot Of 8 Basketball NBA Logo Iron On Embroidered Patch, Jerry West DALLAS MAVERICKS Big Boys Nba Team Logo Hoodie LONG SLEEVES 2 SIDE POCKETS Outerstuff NBA Youth Girls Dallas Mavericks Pullover Hoodie, Cream New York Knicks NBA Basketball Sticker Decal S61 NBA PLAYERS Silicone Wristband Adjustable Clasp Bracelet Durant Curry Lebron MJ NBA NATIONAL BASKETBALL ASSOCIATION LOGO LAPEL COLLECTOR PIN WINCRAFT Adidas NBA Women’s Indiana Pacers Long Sleeve Tissue Tee, Navy [903988-060] Mens Nike NBA Golden State Warriors The Town Swingman Jersey NBA Antigua Basketball Crew Neck Lightweight Men’s Sweatshirt NWT Pick Team/Size New York Knicks LINED Winter Hat Black Cuffed beanie cap Mens Mitchell & Ness NBA Reload Swingman Short Grizzlies 1998 1980-2000 DALLAS MAVERICKS NBA BASKETBALL VINTAGE 1 7/8″ TEAM LOGO PATCH Dallas Mavericks Fanatics Long Sleeve Shirt Men’s Gray/Heather Used Chicago Bulls Men’s Fanatics Big Tall Shirt 2X,2XLT,3X,4X,5X or 5XLT Men’s 2024 USA Dream Team Lebron #6 James Basketball Jerseys Blue All Stitched PHILIDELPHIA 76ERS PLUS NBA LOGO IRON ON EMBROIDERED PATCHES BASKETBALL Chicago Bulls Snapback Hat Adjustable Fit Cap Camo Free Fast Shipping Nike Miami Heat City Edition Swingman Shorts Men’s NBA 2022/23 NWT Adidas NBA Jersey New York Knicks Kristaps Porzingis Black Alt sz XL Miami Heat Fanatics Short Sleeve Shirt Youth White New NBA Philadelphia 76er’s Bandana Handmade Men’s Mitchell & Ness Pink/Teal NBA San Antonio Spurs On The Block HWC Snapback Chicago Bulls Michael Jordan white 45 basketball Vintage Throwback Jersey TeenyMates NBA 2024 Gift Set Superstar Collector Set Nike NBA Authentic Socks Quip Grip Size M Black/White High Knee PSK658-010 S50 Outerstuff NBA Youth Boys Denver Nuggets Long Sleeve T-Shirt, Grey Mitchell & Ness Off White NBA Brooklyn Nets Natural XL Snapback – OSFA ADIDAS NBA JERSEY PHOENIX SUNS STEVE NASH PURPLE MEN’S XL NBA Boston Celtics Larry Bird Robert Parish Kevin McHale Color 8 X 10 Photo Pic NBA Charlotte Hornets Basketball Long Sleeve Shirt Dark Gray Jordan Size MediumT Boston Celtics Replica 2024, 2008, 1986 NBA Championship Banner Bundle Adidas Swingman 2015-16 NBA Jersey Atlanta Hawks Jeff Teague White Alt sz 2X New Era NBA Memphis Grizzlies Sideline Sport Knit Winter Pom Knit Hat Beanie Cap NEW NBA Dallas Mavericks Curved Brim – Hat Cap Youth Boys Basketball Adj NWT Houston Rockets Retro 3.75″ Iron On Embroidered Patch~ Free Tracking New Era 9Fifty White/White NBA Chicago Bulls Custom Snapback – OSFM Fanatics Minnesota Timberwolves Anthony Edwards #1 Rookie Jersey Youth Medium Unisex Boston Celtics Nike White 2024 NBA Finals Champions Banner T-Shirt Men’s Mitchell & Ness NBA Toronto Raptors Purple/Black Full Zip Fleece 2.0 2023-24 Haunted Hoops NBA Basketball Base RC’S #1-300 Pick Your Card Nike NBA Dri-Fit Wristband LA Lakers Yellow/Purple New Rodman Dennis 75th Anniversary Jersey – Red NWT Toronto Raptors NBA Basketball Snapback Baseball Hat Cap by Mitchell & Ness Los Angeles Lakers NBA Lanyard Keychain & ID Holder NBA – BOSTON CELTICS OVER SIZED HEAD UNCUT KWIKSET PRINTED HOUSE KEY Golden State Warriors Nike Golf Polo Men’s Light Blue New 2023 2024 BOSTON CELTICS PLAYOFFS PARQUET MAGAZINE NBA CHAMPION LARRY BIRD 88 PG Mens Pullover Fleece Hoodie