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1955 GLEEM TOOTHPASTE DENTAL DENTIST AUTO BRUSH DALMATION DOG DRIVE-IN AD 29536 DATE OF THIS ** ORIGINAL ** ILLUSTRATED COVER: 1955SPECIAL CHARACTERISTICS/DESCRIPTIVE WORDS: Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by the Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste (Crest Fresh and White Fluoride, Peppermint Gleem toothpaste). In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes. Marketing Gleem was positioned in 1952 as a competitor to top Colgate’s then top Dental Cream, with advertising coordinated by Compton Advertising, Inc. The League Against Obnoxious TV Commercials included a Gleem toothpaste commercial in its list of the terrible 10 in May 1963. In 1958 Gleem had become number two in top toothpastes, with Colgate still first in sales and Crest in third place. By 1969, Gleem was a declining brand name. In an effort to obtain additional sales, Procter & Gamble assigned the account to the firm of Mary Wells Lawrence, Wells, Rich, Greene. Advertisements in the 1950s stated that it contained GL-70, an “odor- and bacteria-fighting compound”. When Gleem II with fluoride and “green sparkles” was introduced within several years, the brand achieved a 9% share of the toothpaste market. However, this portion declined to around 6% with the introduction of new competing brands. Gleem’s main decline was promotion geared toward its take-over competitor, Crest. The difference between Gleem and Crest is Gleem was strictly a “toothpaste” and originally contained no fluoride. Fluoride was later introduced into Gleem after Crest was first sold in 1955, as a form of consumer competition. While Gleem remained a toothpaste, Crest advanced into flavored “pastes”, “gels”, and so on. Until its discontinuance, the Gleem toothpaste package stated “Contains No Sugar” in bold print. Crest has been known to carry increments of sugar as well as artificial flavoring and coloring, aimed at coaxing young children and preteen enticement to prompt oral hygiene.] In 1963, Gleem carried a 17-percent share of the toothpaste market in third place, with an advertising budget at $7.1 million. Gleem continued to become less prevalent when the American Dental Association granted Crest approval for the ADA logo. In addition, Crest contains stannous fluoride which has been said to strengthen and protect tooth enamel, calcium and fight gingivitis and bacterial infection, but is often irritant, abrasive and stains, while sodium fluoride (contained in Gleem) is more gentle, does not stain, but requires more application (longer or more brushings) to further prevent bacterial infections and can have little effect with calcium. In 1975, Gleem was supported by $6 million in television advertising alone. In August 1976, Procter & Gamble transferred Gleem from Wells, Rich, Greene to the Leo Burnett Company of Chicago, Illinois. ILLUSTRATOR/ARTIST: ADVERT SIZE: SEE RULER SIDES IN PHOTO FOR DIMENSIONS ( ALL DIMENSIONS IN INCHES) **For multiple purchases please wait for our combined invoice. Shipping discount are ONLY available with this method. Thank You. At BRANCHWATER BOOKS we look for rare & unusual ADVERTISING, COVERS + PRINTS of commercial graphics from throughout the world. Our AD’s and COVER’S are ORIGINAL and 100% guaranteed — (we code all our items to insure authenticity) —- we stand behind this.IF YOU WISH TO PURCHASE A RE-MASTERED COPY PLEASE SEE “MODERN POSTERS” IN OUR STORE. As graphic collectors ourselves, we take great pride in doing the best job we can to preserve and extend the wonderful historic graphics of the past. PLEASE LOOK AT OUR PHOTO CLOSELY AS IT IS (ALBEIT LOWER RESOLUTION) THE PRODUCT BEING SOLD…..NOT STOCK IMAGES **NOTE** : PAGES MAY SHOW AGE WEAR AND IMPERFECTIONS TO MARGINS, WITH CLOSED NICKS AND CUTS, WHICH DO NOT AFFECT AD IMAGE OR TEXT WHEN MATTED AND FRAMED. SOMETIMES THE PAGES HAVE BEEN TRIMMED.. PLEASE NOTE THE ACTUAL SIZE OF SELLING AD IN THE ATTACHED PHOTO IMAGE… WHAT YOU SEE IS WHAT YOU GET… We ship via United States Postal Service. We have a 4 day handling time not including weekends or holidays but normally we have all orders processed, packed and shipped within 48 hrs. A Note to our international buyers (Including Canada). Please read before placing a bid or buying an item: **Import taxes, duties and charges are not included in the item price or shipping charges. These charges are the buyer’s responsibility. Please check with your country’s customs office to determine what these additional costs will be prior to bidding/buying on items. These charges are normally collected by the shipping company or when you pick the item up, this is not an additional shipping charge. We are not responsible for shipping times to international buyer’s. Your country’s customs may hold the package for a month or more. **We pride ourselves on quality products, great service, accurate gradations and fast shipping.** BRANCHWATER BOOKS YOUR AD WILL BE SHIPPED ROLLED IN A PROTECTIVE PLASTIC BAG IN AN 80mm (TWICE USPS RECOMMENDED) THICK, 2 INCHES IN DIAMETER (SO AS NOT TO STRESS THE PAPER) SHIPPING TUBE WITH PRESS TIGHT PLASTIC END CAPS.29536 Powered by SixBit’s eCommerce Solution

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